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Digital Marketing Trends to Follow in 2023

by Roveen Anyango
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The digital space is becoming more and more crucial to our daily lives, whether it be social or economic. We now live in the digital world and that is how it will be in the future.

For businesses and influencers, then, this means, knowing how to move with the trends so that you stay on top of the game. Below are marketing trends to watch out for in 2023.

Youth-centered marketing

There is no doubt that the emerging Gen Z are coming with new and unique consumption habits totally different from millennials. According to market research, Gen Z are currently making up to 40% the market consumers in leading nations like the U.S.

Aside from that, they also are unique in the social media platforms that influences them the most. Gen Z prefer TikTok to Twitter and Facebook, for example. As a business then, if you want to tap into this unique and growing market, change your marketing and target them where they are – in TikTok and other such apps they like and in a manner they enjoy. For example, marketing through short videos is now more effective than posters as Gen Z engage better with visuals than text or just an image.

Data Collection

Big data is now an important part of online business, but due to changing privacy laws, as a business, you need to understand what is and isn’t allowed in data collection.

So, rather than simply mine data in other ways, the trend from 2023 onwards will involve the use of Internet of Behavior for this. This means that you will find out information from your customers that they share willingly and thus, are able to market to then based on their needs or desires. So, you don’t need to ask customers intimate questions or go through backdoor means to collect data.

More Business to Business (B2B) Interactions

As a small online business, visibility is crucial to your survival and you can achieve this by selling to other businesses rather than individuals. For eaxmple, if you are selling furniture, you could focus on selling to businesses rather than people. This will not only esrn you income more consistently, it will give you more visibility, especially if you ell to a popular company.

Better AI chatbots

ChatGPT has taken the whole world by storm and if it is any indication of the future, then the chatbots for businesses is in safe hands. Chatbots helps businesses deal with a large number of queries that people may not be able to deal with. Chatbots such as ChatGPT then create that humanlike interaction with customers without putting much strain on a human mind.

These are just some of the many marketing trends that you could see grow in 2023. So, don’t be left behind!

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