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Best Tools to Improve your Business Social Media Management

by Roveen Anyango
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Managing a business page on social media has emerged to be a very challenging and delicate work that actually needs professionalism and skill. It is a delicate balance between marketing and selling an item/service and engaging with the users in relatable and friendly ways.

But all these is often irrelevant if you don’t track how the page is performing. Below, then, are tools to help you track how your social media page is doing.


Buffer is a social media management platform which helps in publishing, looking at engagements, analytics for any small social media business. They also help you in creating a simple landing page for your website. It also makes it much easier to do team collaborations, which is critical in any career these days.

Buffers offers a clean and intuitive software and customer support, meaning that you get responses to any questions and concerns about the platform.


BuzzSumo is a tool that specializes in measuring your social media reach. The platform helps in doing things such as brand monitoring, competitor research and content insight. It helps you identify content that your audience resonates with and then helps you optimize the content marketing strategy to drive up engagements.

The software provides you with reports and insights which provide valuable information that helps enhance your campaigns.


Do you wish for a tool to help in doing multiple tasks such as social media publishing, monitoring and reporting? Do you also need a tool to help you manage your social media inbox?

The Agorapulse is that tool. The software helps you multitask on many social media tasks such as publishing posts, monitoring campaigns and how they perform and even getting all your social media inboxes under one dashboard. The dashboard helps you bookmark important messages so that you don’t miss important information.


If you are an agency and deal with multiple clients, then Sendible is the app for you. Sendible makes it easier to plan and execute social media marketing campaigns for multiple platforms.

Sendible integrates with over 192 social media apps and other publishing platforms and also offers analytics and tracking for campaign tracking. It also makes it easier to collaborate with clients on campaigns in real time.

Conducting business on social media is growing and these increasing number of tools are here to help streamline the process for you.

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