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Small Business Marketing strategies that actually work

by Evalyne Ndanu
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Perhaps you have started your business and now it is gaining ground and experiencing growth . Which has got you thinking of more ways to get your product or service out there, for more people to know and buy your brand. You are looking for Small Business Marketing strategies that actually work.

Here are some strategies that have been proven to work especially for Small Businesses.

Targeting the right audience

While stepping into the world of marketing, it is paramount to have the foundation set right. This means understanding and targeting the correct audience. Missing the mark in identifying the right audience means you will be advertising to the wrong audience, which will not bring any success.

Gather information regards your audience, what is their age and Gender? What is their location? What are their interests and what are their online habits. Having such insights will help you to tailor marketing to suit their specific needs.

This way, the target audience can relate with the marketing which could potentially translate to sales for your Small Business.

Getting Listed on Google

Google My Business (GMB) is a great strategy for Marketing that actually works. It allows for people to find your business when they perform a Google Search, which most customers and potentials do before purchases.

It allows you to have a Google Profile, with details about your Business. A location is also associated to your Business together with the specific address, Telephone Number, Email address, Website(in case you have one), Working Hours and other information that may be of relevance.

An additional beauty with GMB is the Google Reviews. Google Reviews allow your customers to share their feedback regards your business.

Facebook Ads

Facebook Ads are a great marketing strategy. The pricing for Facebook Ads are generally affordable especially to small scale Businesses. Facebook Ads are a great way to reach out to your target audience.

As understanding the target audience was the first step, in Facebook Ads that comes fully into play because then the ads will be promoted targeting the right group.

The ads will boost your brand awareness and bring quality leads to your business.

Facebook

Social Media Marketing

Social media marketing involves leveraging the power of social media to promote your brand. Here are some social media tips, where and how to start.

Proper branding is key as well even as you put your business in the competitive social media space. It needs to stand out and have a great logo.

Open social media accounts attach the logo that represents your brand and include a description of exactly what your business does. Register across different social media accounts such as Twitter, Instagram, YouTube and TikTok.

Invest in Content Marketing

Content marketing is the strategy that will keep people coming back to your business brand. While it may be tasking, it has the potential to bring you sales.

Content can look like creating blogs if you have a website for your business. If your business doesn’t have a website, you should consider having one. Blogs and articles on relevant trending topics will keep people interested in your brand.

Creating videos, stories, reels, photos, collages and animations around your business and its activities will help you keep your audience engaged. Such content is posted on your social media platforms and also on your website. Content needs to be appealing and relatable to the target audience.

Social Media

Incentives and Discounts

In order to attract a wider market, you can offer some incentives and discounts. Discounts and promotions are a great strategy to market your business.

The current Economic times are pressing and any form of relieve is normally properly welcomed. Real deals get people streaming in, telling their friends about the discounts and tagging more people that would benefit from the discounts.

While you may have to work on discounts and incentives that definitely don’t throw the business back in terms of incomes and finances, it is a worth-while marketing strategy.

Influencer Marketing

This includes using Influencers to promote your business. Influencers have large followings and have earned the trust and support of their followers.

Getting them to endorse your brand is a great marketing strategy. It helps your business to become visible to a larger audience with the backing of an accredited Influencer.

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